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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey dupes and alternatives IT Cosmetics

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan4Cruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a natural finish.

Closest shade matchClosest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
43.0 Deep HoneyChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Full coverage
The match
Too Faced
Butterscotch
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
74
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Caramel
    Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Mocha
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  3. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Maple
    Shade match 68
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    6W
    Shade match 74
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 43.0 Deep Honey (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Essence Foundation Stick

    210

    Essence Foundation Stick, shade 210

    • Very close colour
    • Deep tan · Warm · golden undertone

    $6.99

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Seamless Finish Foundation Stick

    14.5 Golden Almond

    Hourglass Vanish Seamless Finish Foundation Stick, shade 14.5 Golden Almond

    • Very close colour
    • Tan · Warm undertone

    $49

    SephoraView at Sephora
  3. Yepoda The Dewy Day

    6W

    Yepoda The Dewy Day, shade 6W

    • Very close colour
    • Deep tan · Warm undertone

    $39

    SephoraView at Sephora
  4. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Warm

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Dark Warm

    • Close colour
    • Deep tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  5. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    26D

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 26D

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $47

    SephoraView at Sephora
  6. Maybelline Fit Me Matte + Poreless Foundation

    Latte 358

    Maybelline Fit Me Matte + Poreless Foundation, shade Latte 358

    • Looks identical
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 43.0 Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shade43.0 Deep HoneyClosest matchButterscotchScore
Shade match55% of overall84
Colour74#a16e55#aa734eClose colourColour difference 4.4 (0 is identical)
Depth95Deep tanTanCloseDepth difference: 3.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch.

Same or better

  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Butterscotch

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.