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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, in serum form.

  • 1 match has no coverage listed and is not shown.
  • 4 matches have no formulation listed and are not shown.

Closest shade match: Well People Skinforia Serum Foundation 26 Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
64out of 100
Colour
not scored yet
Depth
60
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$12 less (29%)

Your shade $42 at Ulta Beauty

TargetView at Target

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 26 Medium Warm, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade match26 Medium WarmScore
Shade match55% of overall64
Colournot comparable#c07754No swatchNot comparedNo swatch colour on one side
Depth60TanMediumDifferentDepth difference: 12.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 63/100Shade match 64/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • $12 less
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs none
View full match

Where to buy 26 Medium Warm

Best price
$30TargetTarget
$12 less (29%)

Your shade $42 at Ulta Beauty

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.