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CC+ Airbrush Perfecting Powder Foundation Light dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with light coverage, without talc.

Closest shade match: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Fair 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Bobbi Brown
Fair 1
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 1WN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
The match
Kylie Cosmetics
1WN
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Overall match
78out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
70
Wear (Wear & performance)
59
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Light (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Looks identical
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    170

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 170

    • Looks identical
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Looks identical
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 1, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest shade matchFair 1Score
Shade match55% of overall92
Colour99#f9ddc5#f9dcc4Looks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared47
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 1.

Same or better

  • Near-identical swatch colour
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Radiant finish instead of natural
  • Light rather than full coverage
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs water-based; silicone none vs none
View full match

Why the closest overall alternative works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 1WN, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest overall alternative1WNScore
Shade match55% of overall90
Colour95#f9ddc5#fae1cbLooks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, normalBoth marketed for combination/​normal skin
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 1WN.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same natural finish
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Light rather than full coverage
  • Not marketed for dry/oily/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Fair 1

Best price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Skin Tint Blurring Elixir Foundation 1WN

Best price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.