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CC+ Airbrush Perfecting Powder Foundation Medium dupes and alternatives IT Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free4Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without alcohol denat.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Custard 220N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
The match
Huda Beauty
Custard 220N
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
88out of 100
Colour
94
Depth
95
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$5 less (12%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Timeless Hydrating Foundation 22N Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
The match
Tarte
22N Light Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Chai 210B
    Shade match 88
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Light skin with beige undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macaroon 230N
    Shade match 87
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Light skin with golden-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nude
    Shade match 88
    $22Ulta BeautyUlta Beauty(product price)$20 less (48%)

    Matches: Very close colourSame natural finish

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Looks identical
    • Fair · Warm · peach undertone

    $36

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Looks identical
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Looks identical
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Custard 220N, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade matchCustard 220NScore
Shade match55% of overall88
Colour94#f9c49a#f4be92Very close colourColour difference 1.5 (0 is identical)
Depth95FairLightCloseDepth difference: 2.9
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Custard 220N.

Same or better

  • $5 less
  • Very close colour
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 22N Light Neutral, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternative22N Light NeutralScore
Shade match55% of overall86
Colour90#f9c49a#f7caa3Very close colourColour difference 2.3 (0 is identical)
Depth97FairFairSameDepth difference: 2.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 22N Light Neutral.

Same or better

  • Very close colour
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none
View full match

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Custard 220N

Best price
$37SephoraSephora
$5 less (12%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Timeless Hydrating Foundation 22N Light Neutral

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.