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CC+ Airbrush Perfecting Powder Foundation Medium dupes and alternatives IT Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol2Vegan3Cruelty-free3Oil-free1With SPF0Mineral1

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Only showing matches with full coverage, in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 5L

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
The match
Lawless
5L
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
94
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $5 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    4L
    Shade match 88
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Natural Radiant Longwear Foundation

    Salzburg - Light 3.5
    Shade match 86
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: L3.5 - light with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Face Tape Full Coverage Foundation

    22N Light Neutral
    Shade match 86
    $42SephoraSephoraSame price

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Looks identical
    • Fair · Warm · peach undertone

    $36

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Looks identical
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Looks identical
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 5L, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest match5LScore
Shade match55% of overall88
Colour94#f9c49a#fcc99cVery close colourColour difference 1.6 (0 is identical)
Depth96FairFairSameDepth difference: 2.2
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 5L.

Same or better

  • Very close colour
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs high
View full match

Where to buy 5L

Best price
$47SephoraSephora
Costs $5 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.