CC+ Airbrush Perfecting Powder Foundation Medium dupes and alternatives IT Cosmetics
Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable0
Formulation
- Liquid1
- Stick0
- Powder0
Skin type
- Dry1
- Normal1
- Combination0
- Oily0
- Sensitive1
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with medium coverage, with a radiant finish, without talc.
Closest shade matchClosest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y4
The equivalent shade and the most similar foundation overall.
MediumChange shade
- Fair
- Light
- Mediumcurrent shade
- Medium Tan
- Tan
- Deep
- Overall match
- 80out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 64
- Skin (Skin suitability)
- 60
- Shade match
- 90out of 100
- Colour
- 95
- Depth
- 100
- Undertone
- 70
SephoraYour shade $42 at Ulta Beauty
Where to buy Y4
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Marron Glacé
020 Sand
1N10
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10
- Looks identical
- Fair · Neutral · neutral golden undertone
$35
Light Sand
e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand
- Looks identical
- Light · Neutral undertone
$8
120
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120
- Very close colour
- Fair · Neutral · neutral golden undertone
$12.99
C4
L'Oréal Paris True Match Radiant Serum Concealer, shade C4
- Very close colour
- Fair · Warm undertone
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y4, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y4.
Same or better
- Near-identical swatch colour
- Medium rather than full coverage
- Both claim a blurring effect
- Claims 18-hour wear
- Both claim not settling into lines
Different
- Radiant finish instead of natural
- Not marketed for combination/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Where to buy Y4
SephoraYour shade $42 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.