CC+ Cream Illumination SPF 50+ Deep dupes and alternatives IT Cosmetics
Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium0
- Full0
- Buildable1
Finish
- Matte0
- Natural1
- Radiant0
- Luminous0
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Serum1
- Gel0
Skin type
- Dry1
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
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1 of 30 matches
Only showing matches with buildable coverage, in serum form.
- 1 match has no coverage listed and is not shown.
- 12 matches have no formulation listed and are not shown.
Closest shade match: Well People Skinforia Serum Foundation 26 Medium Warm
The equivalent shade: scored on colour, depth and undertone only.

DeepChange shade
- Shade match
- 70out of 100
- Colour
- not scored yet
- Depth
- 72
- Undertone
- 65
Your shade $39 at Sephora
Where to buy 26 Medium Warm
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Deep (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
40.5 Deep
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep
- Close colour
- Tan · Cool undertone
$30
Rich Chocolate
Caramel
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel
- Slight colour difference
- Medium tan · Neutral undertone
$12
Perfect Beige
CoverGirl TruBlend Undercover Concealer, shade Perfect Beige
- Slight colour difference
- Medium · Neutral undertone
$12.99
C8
L'Oréal Paris True Match Radiant Serum Concealer, shade C8
- Slight colour difference
- Medium tan · Warm undertone
$16.99
050 Café
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Skinforia Serum Foundation in 26 Medium Warm, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 26 Medium Warm.
Same or better
- $9 less
- Buildable rather than full coverage
- Claims a skin-like finish
- Claims long-wearing
- Claims a lightweight feel
- No fragrance listed
Different
- Runs slightly lighter
- Slightly warmer undertone
- Natural finish instead of radiant
- No SPF
Not compared
- Colour not compared: swatch data missing
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy 26 Medium Warm
Your shade $39 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.