CC+ Cream Illumination SPF 50+ Fair dupes and alternatives IT Cosmetics
Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full5
- Buildable2
Formulation
- Liquid1
- Cream0
- Stick0
- Powder0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 32 matches
Only showing matches with buildable coverage, with a matte finish, without talc.
Closest shade match: R.E.M. Beauty Sweetener Foundation fair 5 w
The equivalent shade: scored on colour, depth and undertone only.

FairChange shade
- Shade match
- 96out of 100
- Colour
- 93
- Depth
- 100
- Undertone
- 100
Your shade $39 at Ulta Beauty · product price; shade not separately priced
Where to buy fair 5 w
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD01
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

FairChange shade
- Overall match
- 72out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 43
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
Your shade $39 at Ulta Beauty
Where to buy BD01
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Fair (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
005 Ivory
345 Oatmeal
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal
- Looks identical
- Very fair
$15.99
110
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110
- Very close colour
- Very fair · Neutral · neutral golden undertone
$12.99
3.5 Fair
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair
- Close colour
- Very fair · Warm undertone
$36
Almond
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond
- Close colour
- Very fair · Warm · golden undertone
$36
12S fair
Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair
- Close colour
- Very fair · Warm · golden undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
R.E.M. Beauty Sweetener Foundation in fair 5 w, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To R.E.M. Beauty Sweetener Foundation in fair 5 w.
Same or better
- $4 less
- Very close colour
- Same warm undertone
- Buildable rather than full coverage
- Claims a blurring effect
- Claims not settling into lines
- No fragrance listed
Different
- Matte finish instead of radiant
- Not marketed for normal/dry skin
- No SPF
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD01, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD01.
Same or better
- Very close colour
- Same warm undertone
- Buildable rather than full coverage
- Claims a blurring effect
- Claims 24-hour wear
- Claims a lightweight feel
Different
- Matte finish instead of radiant
- No SPF
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
R.E.M. Beauty Sweetener Foundation fair 5 w
Your shade $39 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD01
Your shade $39 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.