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CC+ Cream Illumination SPF 50+ Fair dupes and alternatives IT Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan3Cruelty-free, applied. RemoveOil-free0With SPF1Mineral0

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Only showing matches with full coverage, cruelty-free.

  • 23 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Warm Porcelain

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Milani
Warm Porcelain
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
$27.03 less (69%)

Your shade $39 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
CoverGirl
Ivory 205
Depth and undertone: Very fair
Finish and coverage: Matte · Full coverage
Overall match
74out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
53
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$20.51 less (53%)

Your shade $39 at Ulta Beauty · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Vanish Seamless Finish Foundation Stick

    1.5 Cream
    Shade match 79
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame full coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: fair, cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    2F
    Shade match 89
    $47SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for normal/dry skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Fair (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Warm Porcelain, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchWarm PorcelainScore
Shade match55% of overall93
Colour89#fddeca#f5d9c2Very close colourColour difference 2.4 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dryNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Warm Porcelain.

Same or better

  • $27.03 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims long-wearing
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeIvory 205Score
Shade match55% of overall89
Colour95#fddeca#f7dcc9Looks identicalColour difference 1.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 74/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205.

Same or better

  • $20.51 less
  • Near-identical swatch colour
  • Same full coverage
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • SPF 28 instead of SPF 50

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 28
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Warm Porcelain

Best price
$11.97WalmartWalmart
$27.03 less (69%)

Your shade $39 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205

Match price
$18.49Ulta BeautyUlta Beauty
$20.51 less (53%)

Your shade $39 at Ulta Beauty · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.