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CC+ Cream Illumination SPF 50+ Medium Tan dupes and alternatives IT Cosmetics

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

  • Liquid0
  • Stick2
  • Powder0
  • Cushion0
  • Serum0
  • Balm0
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3 of 31

Only showing matches made for oily skin, with buildable coverage.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade match: Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Tarte
27B Light-Medium Beige
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
87out of 100
Colour
93
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 2,5 N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Dior
2,5 N Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
62
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$58SephoraSephora
Costs $19 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium Tan (Fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    300

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 300

    • Very close colour
    • Fair · Warm undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

  3. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Very close colour
    • Fair · Warm · peach undertone

    $36

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade match27B Light-Medium BeigeScore
Shade match55% of overall87
Colour93#f7c29f#f9bd99Very close colourColour difference 1.9 (0 is identical)
Depth97FairLightCloseDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 73/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige.

Same or better

  • Very close colour
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 2,5 N Neutral, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest overall alternative2,5 N NeutralScore
Shade match55% of overall86
Colour91#f7c29f#f2c5a7Very close colourColour difference 2.1 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 73/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 2,5 N Neutral.

Same or better

  • Very close colour
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims 24-hour wear

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 27B Light-Medium Beige

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 2,5 N Neutral

Best price
$58SephoraSephora
Costs $19 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.