CC+ Cream Illumination SPF 50+ Medium dupes and alternatives IT Cosmetics
Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
SortSort byOverall match
2 of 31 matches
Only showing matches with full coverage, vegan, without talc or alcohol denat.
- 25 matches have no vegan claim listed and are not shown.
Closest shade match: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 10 Warm
The equivalent shade: scored on colour, depth and undertone only.

MediumChange shade
- Shade match
- 97out of 100
- Colour
- 96
- Depth
- 96
- Undertone
- 100
Your shade $39 at Sephora
Where to buy Fair 10 Warm
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Cool
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

MediumChange shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
Your shade $39 at Sephora · product price; shade not separately priced
Where to buy Fair Cool
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Fair Warm
e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm
- Looks identical
- Fair · Warm · yellow undertone
$8

240
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240
- Looks identical
- Fair · Warm · yellow undertone
$30
2W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W
- Very close colour
- Light · Warm undertone
$38
0W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1
- Very close colour
- Fair · Warm undertone
$34
115
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115
- Very close colour
- Light · Warm undertone
$12.99
Light Ivory
e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory
- Very close colour
- Light · Neutral · neutral golden undertone
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Warm, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Warm.
Same or better
- Near-identical swatch colour
- Same warm undertone
- Same full coverage
- Claims 24-hour wear
- Claims transfer resistance
- Claims not settling into lines
- Claims a lightweight feel
- No fragrance listed
Different
- Matte finish instead of radiant
- No SPF
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Cool, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Cool.
Same or better
- Very close colour
- Same radiant finish
- Same full coverage
- Claims long-wearing
- Claims transfer resistance
- Claims colour stability
- Claims a lightweight feel
- No fragrance listed
Different
- Slightly cooler undertone
- No SPF
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 10 Warm
Your shade $39 at Sephora
Closest overall alternative
Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Cool
Your shade $39 at Sephora · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.