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CC+ Cream Illumination SPF 50+ Medium dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with light coverage, without talc or alcohol denat.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Very Light

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
The match
L'Oréal Paris
Very Light
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
80out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
72
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
94out of 100
Colour
97
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · lowest price $13.62 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Chanel

    LES BEIGES Water-Fresh Tint

    LIGHT
    Shade match 89
    $72Ulta BeautyUlta BeautyCosts $33 more

    Matches: Near-identical swatch colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · No SPF

    Retailer shade note: fair-to-light shade

    Medium confidence· Digital match

    View match
  2. #3 · Chanel

    LES BEIGES Water-Fresh Tint

    MEDIUM LIGHT
    Shade match 89
    $72Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · No SPF

    Retailer shade note: light-medium shade

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Looks identical
    • Fair · Warm · yellow undertone

    $8

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Looks identical
    • Fair · Warm · yellow undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Very close colour
    • Light · Warm undertone

    $12.99

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Very Light, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest matchVery LightScore
Shade match55% of overall94
Colour97#f4c7a7#f1c3a4Looks identicalColour difference 1.1 (0 is identical)
Depth97FairFairSameDepth difference: 1.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Very Light.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Light rather than full coverage
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs oil-based; silicone high vs none

Where to buy Very Light

Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · lowest price $13.62 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.