Beautler.Your beauty butler

CC+ Cream Illumination SPF 50+ Medium dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum1
  • Balm0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

2 of 31

Only showing matches with buildable coverage, without talc or fragrance.

Closest shade match: Revolution Beauty Superfix Blur Longwear Foundation F0.3W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Revolution Beauty
F0.3W
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Matte · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 14 Fair Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Well People
14 Fair Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
61
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$18 less (46%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Looks identical
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Looks identical
    • Fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Superfix Blur Longwear Foundation in F0.3W, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade matchF0.3WScore
Shade match55% of overall96
Colour94#f4c7a7#f0c9acVery close colourColour difference 1.7 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 73/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F0.3W.

Same or better

  • $25 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 14 Fair Neutral, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternative14 Fair NeutralScore
Shade match55% of overall89
Colour96#f4c7a7#f0c4a7Looks identicalColour difference 1.2 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 74/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 14 Fair Neutral.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Revolution Beauty Superfix Blur Longwear Foundation F0.3W

Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 14 Fair Neutral

Best price
$21Ulta BeautyUlta Beauty
$18 less (46%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.