Beautler.Your beauty butler

CC+ Cream Illumination SPF 50+ Medium dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

4 of 31

Only showing matches made for combination skin, with full coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NC16

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
The match
MAC Cosmetics
NC16
Depth and undertone: Fair · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Polite Society
Fair Cool
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Radiant · Full coverage
Overall match
77out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 10 Warm
    Shade match 97
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    3W1 Tawny
    Shade match 95
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Looks identical
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Looks identical
    • Fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC16, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade matchNC16Score
Shade match55% of overall97
Colour96#f4c7a7#f9caa7Looks identicalColour difference 1.2 (0 is identical)
Depth97FairFairSameDepth difference: 1.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 74/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC16.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Cool, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternativeFair CoolScore
Shade match55% of overall77
Colour94#f4c7a7#f2c9a7Very close colourColour difference 1.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone25WarmCool · rosyDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 77/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Cool.

Same or better

  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly cooler undertone
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NC16

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.