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CC+ Cream Illumination SPF 50+ Medium dupes and alternatives IT Cosmetics

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a natural finish, in liquid form.

  • 1 match has no finish listed and is not shown.
  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 8W Limitless

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Benefit Cosmetics
8W Limitless
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
62
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $8 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: fair with neutral peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $44SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: fair

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: for fair to light skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: light

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Looks identical
    • Fair · Warm · yellow undertone

    $8

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Looks identical
    • Fair · Warm · yellow undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Very close colour
    • Light · Warm undertone

    $12.99

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 8W Limitless, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest match8W LimitlessScore
Shade match55% of overall96
Colour94#f4c7a7#f1c2a4Very close colourColour difference 1.5 (0 is identical)
Depth96FairFairSameDepth difference: 2.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 8W Limitless.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 8W Limitless

Best price
$47SephoraSephora
Costs $8 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.