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CC+ Cream Illumination SPF 50+ Rich dupes and alternatives IT Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

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Fragrance-free12No drying alcohol11Vegan11Cruelty-free, applied. RemoveOil-free0With SPF5Mineral3

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13 of 31

Only showing matches cruelty-free, without talc.

  • 18 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Tarte Face Tape Full Coverage Foundation 35H Medium Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
RichChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Tarte
35H Medium Honey
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 36H Medium-Tan Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
RichChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Tarte
36H Medium-Tan Honey
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    7
    Shade match 97
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: light, warm peach

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 97
    $37SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    6
    Shade match 88
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: light, neutral

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Super Serum Skin Tint SPF 40

    Shela ST8
    Shade match 92
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    59
    Wear & performance
    50
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: Light-medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    21
    Shade match 91
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 97
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    14W Maple
    Shade match 96
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Light-medium with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium 30 Warm
    Shade match 98
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: for medium warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  9. #11 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M3
    Shade match 99
    $69SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    99
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: medium peach

    Medium confidence· Digital match

    View match
  10. #12 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    TN6
    Shade match 90
    $28SephoraSephora$11 less (28%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for normal skin · No SPF

    Retailer shade note: honey - tan/olive skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    10M
    Shade match 96
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Rich (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Looks identical
    • Light medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 35H Medium Honey, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest shade match35H Medium HoneyScore
Shade match55% of overall99
Colour99#e6ac7f#e7ad80Looks identicalColour difference 0.3 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 35H Medium Honey.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 36H Medium-Tan Honey, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest overall alternative36H Medium-Tan HoneyScore
Shade match55% of overall96
Colour94#e6ac7f#e0aa82Very close colourColour difference 1.6 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 36H Medium-Tan Honey.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than full coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • SPF 20 instead of SPF 50

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 37%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 20
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 35H Medium Honey

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Babassu Foundcealer Dewy Foundation SPF 20 36H Medium-Tan Honey

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.