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CC+ Cream Natural Matte Foundation Deep Bronze dupes and alternatives IT Cosmetics

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte4
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF2Mineral2

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Only showing matches made for normal skin, with buildable coverage.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Deep BronzeChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
39 Cocoa
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
Shade match
92out of 100
Colour
88
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 7C Chocolate Ganache

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Deep BronzeChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
7C Chocolate Ganache
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $15 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Golden Deep 28
    Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Deep 29
    Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Bronze (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Looks identical
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Looks identical
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Looks identical
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Looks identical
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Bronze. Every attribute compared, with its share of the score.

ComparedYour shadeDeep BronzeClosest shade match39 CocoaScore
Shade match55% of overall92
Colour88#76422c#6f4432Very close colourColour difference 2.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa.

Same or better

  • $24.03 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40Not listed
Overlap
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Bronze. Every attribute compared, with its share of the score.

ComparedYour shadeDeep BronzeClosest overall alternative7C Chocolate GanacheScore
Shade match55% of overall92
Colour94#76422c#7b4430Very close colourColour difference 1.6 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.8
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache.

Same or better

  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa

Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 7C Chocolate Ganache

Match price
$54Ulta BeautyUlta Beauty
Costs $15 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.