Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 31 matches
Only showing matches with medium coverage, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (3%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: cool blue
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for very deep skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $9 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: richest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48View at Macy'sUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame matte finishClaims long-wearing
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: rich, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $8 moreMatches: Both claim a blurring effectClaims 24-hour wearClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for oily skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: deep neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
28C
$30
190
$12.99
8N
$38
445 Espresso
$15.99
17.5 Deep
$36
Chocolate Chip 8.7 Red
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 29 Rich Red, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 29 Rich Red.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool.
8 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 29 Rich Red
SephoraYour shade $39 at Sephora
Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
