Beautler.Your beauty butler

CC+ Cream Natural Matte Foundation Deep Cool dupes and alternatives IT Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free3Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

3 of 31

Only showing matches made for oily skin, with a natural finish, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Ambient Soft Glow Foundation 16.5

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Deep CoolChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Hourglass
16.5
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
78out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
91out of 100
Colour
99
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    True Lava Cake 590R
    Shade match 87
    $37SephoraSephora$2 less (5%)

    Matches: Same cool undertoneBoth claim a blurring effectClaims long-wearing

    Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · No SPF

    Retailer shade note: deep-rich with a red undertone

    Medium confidence· Digital match

    View match
  2. #3 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 82
    $47SephoraSephoraCosts $8 more

    Matches: Both claim a blurring effectClaims 24-hour wearClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Ambient Soft Glow Foundation in 16.5, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CoolClosest match16.5Score
Shade match55% of overall91
Colour99#482310#492411Looks identicalColour difference 0.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 16.5.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 16.5

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.