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CC+ Cream Natural Matte Foundation Deep Honey dupes and alternatives IT Cosmetics

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in powder form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Natasha Denona HY-GLAM Powder Foundation P10

The equivalent shade and the most similar foundation overall.

The match
Natasha Denona
P10
Depth and undertone: Deep · Warm · peach
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
83
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same matte finishClaims not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Honey (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Close colour
    • Deep · Warm · golden undertone

    $35

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Natasha Denona HY-GLAM Powder Foundation in P10, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shadeDeep HoneyClosest matchP10Score
Shade match55% of overall90
Colour83#804d22#864c28Close colourColour difference 3.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, oilyCombinationBoth marketed for combination skin
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in P10.

Same or better

  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy P10

Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.