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CC+ Cream Natural Matte Foundation Deep dupes and alternatives IT Cosmetics

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan2Cruelty-free3Oil-free0With SPF1Mineral3

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Only showing matches without silicones or alcohol denat.

Closest shade match: Saie Glowy Super Skin Tint Foundation 29

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Saie
29
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Deep 27

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Warm Deep 27
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $0.50 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58S Rich Sand
    Shade match 87
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    550 Suede (C)
    Shade match 84
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    450
    Shade match 91
    $48Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No SPF

    Retailer shade note: Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Saie Glowy Super Skin Tint Foundation in 29, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade match29Score
Shade match55% of overall97
Colour96#7e4321#824624Looks identicalColour difference 1.1 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall38
Skin type38Combination, oilyNormal, dry, combination, sensitiveBoth marketed for combination skin
Overall match 74/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glowy Super Skin Tint Foundation in 29.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Deep 27, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternativeWarm Deep 27Score
Shade match55% of overall91
Colour85#7e4321#814113Very close colourColour difference 2.9 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Deep 27.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • SPF 15 instead of SPF 40

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 15
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Saie Glowy Super Skin Tint Foundation 29

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Deep 27

Match price
$39.50Ulta BeautyUlta Beauty
Costs $0.50 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.