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CC+ Cream Natural Matte Foundation Fair Light dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free6No drying alcohol6Vegan3Cruelty-free3Oil-free0With SPF3Mineral1

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Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 112

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Fair LightChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Maybelline
112
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F3N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Fair LightChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F3N
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    740 Marisol
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: for very very light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    21N Eburnean
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: neutral light with peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Neutral
    Shade match 95
    $39SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 10 Cool
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  5. #7 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Light (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Looks identical
    • Fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Very close colour
    • Light · Neutral undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 112, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest shade match112Score
Shade match55% of overall98
Colour97#f0c3ac#f3c7b1Looks identicalColour difference 1.0 (0 is identical)
Depth97FairFairSameDepth difference: 1.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 112.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F3N, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest overall alternativeF3NScore
Shade match55% of overall96
Colour93#f0c3ac#f1bfa4Very close colourColour difference 1.8 (0 is identical)
Depth98FairLightCloseDepth difference: 1.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F3N.

Same or better

  • $31 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 112

Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F3N

Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.