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CC+ Cream Natural Matte Foundation Fair Warm dupes and alternatives IT Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol11Vegan6Cruelty-free6Oil-free0With SPF3Mineral4

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16 of 30

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 412 Warm Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Fair WarmChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
412 Warm Ivory
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$20.01 less (51%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation N3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Fair WarmChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
N3
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
High confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Same price

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 89
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    High confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    2W1 Dawn
    Shade match 93
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Natural
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 86
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: L2 - Very light with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    2N1 Desert Beige
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · No SPF

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$24.01 less (62%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for combination skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for combination skin · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Ivory
    Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    3F
    Shade match 94
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly deeperNatural rather than matte finishContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm-golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Warm
    Shade match 93
    $39SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Super Stay Lumi-Matte Foundation

    112
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    2F
    Shade match 88
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Contains drying alcohol · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 10 Neutral
    Shade match 86
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    12N Fair Neutral
    Shade match 75
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Contains listed fragrance · No SPF

    Retailer shade note: fair skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW5
    Shade match 74
    $39SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo SPF

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · No SPF

    Retailer shade note: very fair beige with pink undertones for very fair skin

    High confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair WarmClosest shade match412 Warm IvoryScore
Shade match55% of overall96
Colour94#ffdbc1#fcdcc1Very close colourColour difference 1.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed32-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory.

Same or better

  • $20.01 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims 32-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula
  • Contains alcohol denat.
  • SPF 25 instead of SPF 40

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40SPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in N3, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair WarmClosest overall alternativeN3Score
Shade match55% of overall92
Colour94#ffdbc1#f7d7c0Very close colourColour difference 1.7 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N3.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 412 Warm Ivory

Match price
$18.99Ulta BeautyUlta Beauty
$20.01 less (51%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation N3

Best price
$39Ulta BeautyUlta Beauty
Same price

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.