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CC+ Cream Natural Matte Foundation Fair dupes and alternatives IT Cosmetics

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Gel1

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, without fragrance.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Simply Ageless Skin Perfector Essence Foundation Light

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Light
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Overall match
75out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
40
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
$17.51 less (45%)

Your shade $39 at Sephora · lowest price $11.99 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Nougatine

    NARS Radiant Creamy Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    180

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 180

    • Very close colour
    • Very fair · Warm undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest matchLightScore
Shade match55% of overall97
Colour95#ffd4b2#ffd4b6Looks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall40
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light.

Same or better

  • $17.51 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Light

Match price
$21.49Ulta BeautyUlta Beauty
$17.51 less (45%)

Your shade $39 at Sephora · lowest price $11.99 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.