CC+ Cream Natural Matte Foundation Fair dupes and alternatives IT Cosmetics
Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium0
- Full6
- Buildable1
Finish
- Matte0
- Natural0
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Gel0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.0
- Talc0
- Coconut oil0
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0 of 31 matches
Only showing matches with light coverage, without silicones.
- 3 matches have no ingredient list listed and are not shown.
None of the 31 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Porcelain
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain
- Looks identical
- Very fair · Neutral undertone
$36
Nougatine

180
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 180
- Very close colour
- Very fair · Warm undertone
$30
0W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1
- Very close colour
- Fair · Warm undertone
$34
015 Light
2WP Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach
- Very close colour
- Fair · Warm · peach undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.