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CC+ Cream Natural Matte Foundation Fair dupes and alternatives IT Cosmetics

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol5Vegan2Cruelty-free4Oil-free1With SPF1Mineral0

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10 of 31

Only showing matches made for sensitive skin, without talc.

  • 2 matches have no skin type listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: CoverGirl Simply Ageless Skin Perfector Essence Foundation Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Light
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
$17.51 less (45%)

Your shade $39 at Sephora · lowest price $11.99 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 125

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
125
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.19 at Amazon

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    B10
    Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 10 Warm
    Shade match 91
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    120
    Shade match 90
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcoholNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    100 Neutral
    Shade match 92
    $19.99Ulta BeautyUlta Beauty(product price)$19.01 less (49%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 04
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 10 Warm
    Shade match 92
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Timeless Hydrating Foundation

    16N Fair-Light Neutral
    Shade match 94
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    120N
    Shade match 90
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Slightly deeperNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Fair with Peachy Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Nougatine

    NARS Radiant Creamy Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    180

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 180

    • Very close colour
    • Very fair · Warm undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchLightScore
Shade match55% of overall97
Colour95#ffd4b2#ffd4b6Looks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall40
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light.

Same or better

  • $17.51 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 125, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternative125Score
Shade match55% of overall93
Colour96#ffd4b2#fcd0abLooks identicalColour difference 1.3 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed30-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 125.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims 30-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

CoverGirl Simply Ageless Skin Perfector Essence Foundation Light

Match price
$21.49Ulta BeautyUlta Beauty
$17.51 less (45%)

Your shade $39 at Sephora · lowest price $11.99 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 125

Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.19 at Amazon

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.