CC+ Cream Natural Matte Foundation Fair dupes and alternatives IT Cosmetics
Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium1
- Full6
- Buildable3
Finish
- Matte1
- Natural0
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with medium coverage, in liquid form.
- 6 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Ivory 115
The equivalent shade and the most similar foundation overall.
FairChange shade
- Fair Porcelain
- Fair Ivory
- Fair Warm
- Fair Beige
- Fr Porcelain
- Faircurrent shade
- Fair Light
- Light
- Light Neutral
- Light Cool
- Light Medium
- Light Medium Warm
- Medium
- Neutral Medium
- Medium Cool
- Neut Medium
- Medium Tan
- Neutral Tan
- Tan Cool
- Tan Warm
- Tan
- Tan Rich
- Rich
- Rich Honey
- Rich Cool
- Neutral Rich
- Deep
- Deep Honey
- Deep Bronze
- Neutral Deep
- Deep Mocha
- Deep Cool
- Overall match
- 78out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 74
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 43
- Shade match
- 94out of 100
- Colour
- 91
- Depth
- 98
- Undertone
- 100
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart
Where to buy Ivory 115
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonLooking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Porcelain
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain
- Looks identical
- Very fair · Neutral undertone
$36
Nougatine
180
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 180
- Very close colour
- Very fair · Warm undertone
$30
0W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1
- Very close colour
- Fair · Warm undertone
$34
015 Light
2WP Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach
- Very close colour
- Fair · Warm · peach undertone
$42
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Matte + Poreless Foundation in Ivory 115, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Fit Me Matte + Poreless Foundation in Ivory 115.
Same or better
- $27.01 less
- Very close colour
- Same neutral undertone
- Same matte finish
- Claims 12-hour wear
- Claims a lightweight feel
Different
- Medium rather than full coverage
- No blurring effect claimed
- Not marketed for combination skin
- Contains alcohol denat.
- No SPF
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Where to buy Ivory 115
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.