Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
8 of 30 matches
Only showing matches with full coverage, with no drying alcohol.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $9.92 at Walmart
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
No material differences in the data we have.
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta BeautyCosts $3 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: rich medium
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta Beauty
Macy's$42View at Macy'sSephoraCosts $6 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No SPF
Retailer shade note: light to medium skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty$35.11 less (90%)Matches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyWalmart$29.71 less (76%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for combination skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $10 moreMatches: Same cool undertoneSame full coverageClaims 12-hour wear
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin · No SPF
Retailer shade note: light, cool undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Toffee
270
$30
Marmalade 3.3 Beige
$31
220C
Medium Vanilla
$12
N18
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory.
3 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 23
SephoraYour shade $39 at Sephora
L'Oréal Paris Infallible Pro-Matte Foundation 101 Classic Ivory
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $9.92 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
