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CC+ Cream Natural Matte Foundation Light Cool dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a natural finish, in stick form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 23

The equivalent shade and the most similar foundation overall.

Overall match
76out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
64
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
94out of 100
Colour
92
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4.5 Vanilla
    Shade match 89
    $49SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame full coverageClaims 12-hour wear

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin · No SPF

    Retailer shade note: light, cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Toffee

    NARS Radiant Creamy Concealer, shade Toffee

    • Looks identical
    • Light · Cool undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Very close colour
    • Light · Cool undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Close colour
    • Light · Cool · pink undertone

    $31

  4. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Close colour
    • Light · Cool undertone

    $24

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight CoolClosest match23Score
Shade match55% of overall94
Colour92#fdb897#f9b193Very close colourColour difference 2.0 (0 is identical)
Depth95LightLightSameDepth difference: 3.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, dry, oilyBoth marketed for oily skin
Overall match 76/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for combination skin
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 23

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.