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CC+ Cream Natural Matte Foundation Light Medium Warm dupes and alternatives IT Cosmetics

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NC25

The equivalent shade and the most similar foundation overall.

The match
MAC Cosmetics
NC25
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
92out of 100
Colour
87
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Same price

Your shade $39 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW20
    Shade match 89
    $39SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No SPF

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 88
    $39Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · No SPF

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    21.5Y Medium
    Shade match 89
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination/oily skin · No SPF

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  4. #5 · Natasha Denona

    HY-GLAM Powder Foundation

    Y5-7
    Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same warm undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  5. #6 · Natasha Denona

    HY-GLAM Powder Foundation

    Y4
    Shade match 89
    $55Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same warm undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: rich medium

    Medium confidence· Digital match

    View match
  7. #8 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2N Affogato
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same matte finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 83
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light/medium skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Medium Warm (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Praline

    NARS Radiant Creamy Concealer, shade Praline

    • Very close colour
    • Light · Warm undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    220

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220

    • Very close colour
    • Fair · Warm undertone

    $30

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $35

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Close colour
    • Light · Warm · golden undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Close colour
    • Light · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC25, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium WarmClosest matchNC25Score
Shade match55% of overall92
Colour87#febb8e#fbbb86Very close colourColour difference 2.7 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC25.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy NC25

Best price
$39Ulta BeautyUlta Beauty
Same price

Your shade $39 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.