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CC+ Cream Natural Matte Foundation Light Medium Warm dupes and alternatives IT Cosmetics

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 335W

The equivalent shade: scored on colour, depth and undertone only.

The match
Lancôme
335W
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
84
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $14 more

Your shade $39 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
BLK/OPL
Light Tones
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Best price
$14.59TargetTarget
$24.41 less (63%)

Your shade $39 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Vanilla Bean
    Shade match 88
    $3.89$5.99Ulta BeautyUlta Beauty$35.11 less (90%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: rich medium

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Medium Warm (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Praline

    NARS Radiant Creamy Concealer, shade Praline

    • Very close colour
    • Light · Warm undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    220

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220

    • Very close colour
    • Fair · Warm undertone

    $30

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $35

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Close colour
    • Light · Warm · golden undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Close colour
    • Light · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 335W, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium WarmClosest shade match335WScore
Shade match55% of overall89
Colour84#febb8e#eeb487Close colourColour difference 3.2 (0 is identical)
Depth89LightLightSameDepth difference: 4.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, oily, sensitiveBoth marketed for oily skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 335W.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for combination skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium WarmClosest overall alternativeLight TonesScore
Shade match55% of overall80
Colournot comparable#febb8eNo swatchNot comparedNo swatch colour on one side
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones.

Same or better

  • $24.41 less
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims long-wearing

Different

  • SPF 15 instead of SPF 40

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 15
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 335W

Best price
$53SephoraSephora
Costs $14 more

Your shade $39 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones

Best price
$14.59TargetTarget
$24.41 less (63%)

Your shade $39 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.