Beautler.Your beauty butler

CC+ Cream Natural Matte Foundation Medium Cool dupes and alternatives IT Cosmetics

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches made for sensitive skin, with medium coverage, without fragrance.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 22 Medium Cool

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Medium CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
22 Medium Cool
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
89out of 100
Colour
82
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Close colour
    • Medium light · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Close colour
    • Medium light · Cool undertone

    $34

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.75

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Close colour
    • Light medium

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 22 Medium Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest match22 Medium CoolScore
Shade match55% of overall89
Colour82#efa58c#eca684Close colourColour difference 3.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 22 Medium Cool.

Same or better

  • $1 less
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 22 Medium Cool

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.