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CC+ Cream Natural Matte Foundation Medium Cool dupes and alternatives IT Cosmetics

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: R.E.M. Beauty Sweetener Foundation light 7 c

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
light 7 c
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Buildable coverage
Shade match
82out of 100
Colour
73
Depth
85
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 2C Madeleine

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
2C Madeleine
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Low confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $15 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Sweetener Foundation

    medium 4 n
    Shade match 75
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Close colour
    • Medium light · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Close colour
    • Medium light · Cool undertone

    $34

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.75

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Close colour
    • Light medium

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in light 7 c, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest shade matchlight 7 cScore
Shade match55% of overall82
Colour73#efa58c#f0b59cClose colourColour difference 4.5 (0 is identical)
Depth85Light mediumLightCloseDepth difference: 5.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, oilyCombinationBoth marketed for combination skin
Overall match 77/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in light 7 c.

Same or better

  • $4 less
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 2C Madeleine, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest overall alternative2C MadeleineScore
Shade match55% of overall80
Colournot comparable#efa58cNo swatchNot comparedNo swatch colour on one side
Depth82Light mediumLightSome differenceDepth difference: 6.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 77/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 2C Madeleine.

Same or better

  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation light 7 c

Match price
$35Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 2C Madeleine

Match price
$54Ulta BeautyUlta Beauty
Costs $15 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.