CC+ Cream Natural Matte Foundation Medium Cool dupes and alternatives IT Cosmetics
Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Medium0
- Full1
- Buildable0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
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1 of 30 matches
Only showing matches with a natural finish, in liquid form.
- 4 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Cool
The equivalent shade and the most similar foundation overall.
Medium CoolChange shade
- Fair Porcelain
- Fair Ivory
- Fair Warm
- Fair Beige
- Fr Porcelain
- Fair
- Fair Light
- Light
- Light Neutral
- Light Cool
- Light Medium
- Light Medium Warm
- Medium
- Neutral Medium
- Medium Coolcurrent shade
- Neut Medium
- Medium Tan
- Neutral Tan
- Tan Cool
- Tan Warm
- Tan
- Tan Rich
- Rich
- Rich Honey
- Rich Cool
- Neutral Rich
- Deep
- Deep Honey
- Deep Bronze
- Neutral Deep
- Deep Mocha
- Deep Cool
- Overall match
- 73out of 100
- Shade (Shade match)
- 83
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
- Shade match
- 83out of 100
- Colour
- 72
- Depth
- 100
- Undertone
- 100
SephoraYour shade $39 at Sephora
Where to buy Medium Cool
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Classic Beige
CoverGirl TruBlend Undercover Concealer, shade Classic Beige
- Close colour
- Medium light · Cool undertone
$12.99
2C2
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2
- Close colour
- Medium light · Cool undertone
$34
3.75
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.75
- Close colour
- Light medium · Cool · pink undertone
$42
Pearl 4
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4
- Close colour
- Light medium · Cool · rosy undertone
$39
035 Deep
9 Tan
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan
- Close colour
- Medium light · Cool undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Cool.
Same or better
- Same cool undertone
- Same full coverage
- Claims long-wearing
- SPF 50 instead of SPF 40
Different
- Small colour difference on the swatch
- Natural finish instead of matte
- No blurring effect claimed
- Fragrance is listed in the formula
Ingredients (information only, not scored)
27 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.
Where to buy Medium Cool
SephoraYour shade $39 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.