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CC+ Cream Natural Matte Foundation Medium Tan dupes and alternatives IT Cosmetics

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: NARS Natural Matte Longwear Foundation VALENCIA

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
NARS
VALENCIA
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
93out of 100
Colour
95
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Natural Matte Longwear Foundation

    SAHEL
    Shade match 92
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No SPF

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No SPF

    Retailer shade note: M2.5 - Medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Looks identical
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Looks identical
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Natural Matte Longwear Foundation in VALENCIA, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest matchVALENCIAScore
Shade match55% of overall93
Colour95#e3a87e#dfa679Looks identicalColour difference 1.4 (0 is identical)
Depth98Light mediumMedium lightCloseDepth difference: 1.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in VALENCIA.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy VALENCIA

Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.