Beautler.Your beauty butler

CC+ Cream Natural Matte Foundation Medium Tan dupes and alternatives IT Cosmetics

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

1 of 32

Only showing matches made for sensitive skin, with medium coverage, without silicones.

  • 2 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 355 Bisque (C)

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
355 Bisque (C)
Depth and undertone: Light medium
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
89out of 100
Colour
95
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Looks identical
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Looks identical
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C), against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest match355 Bisque (C)Score
Shade match55% of overall89
Colour95#e3a87e#dfa97eLooks identicalColour difference 1.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy 355 Bisque (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.