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CC+ Cream Natural Matte Foundation Medium Tan dupes and alternatives IT Cosmetics

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol1Vegan3Cruelty-free3Oil-free1With SPF1Mineral0

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Only showing matches made for sensitive skin, with full coverage, without talc.

  • 2 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 322

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
322
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 20 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Light 20 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    13M
    Shade match 97
    $47SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishContains drying alcoholNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol · No SPF

    Retailer shade note: medium tan with neutral-warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    355N
    Shade match 93
    $53SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for combination skinContains drying alcoholNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  3. #5 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 27 Neutral
    Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Looks identical
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Looks identical
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 322, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade match322Score
Shade match55% of overall98
Colour97#e3a87e#e7a87cLooks identicalColour difference 0.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 322.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 20 Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest overall alternativeLight 20 NeutralScore
Shade match55% of overall94
Colour97#e3a87e#dfa57dLooks identicalColour difference 1.0 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 1.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 20 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 322

Match price
$17.99Ulta BeautyUlta Beauty
$21.01 less (54%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 20 Neutral

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.