Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
15 of 31 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $39 at Sephora
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$26.01 less (67%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonWalmart$29.71 less (76%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $14 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Fair with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sSephora$15 less (38%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/oily skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination/oily skin · No SPF
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $14 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraSame priceMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: very fair with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance · No SPF
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$42 · out of stockView at SephoraSephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $14 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $14 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very light warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishContains drying alcoholNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol · No SPF
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephoraCosts $8 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than matte finishContains drying alcoholNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraShowing 12 of 13 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1N0
$34
3 Warm Peach
$42
Light Ivory
$8
NC14.5
$30
Golden Beige
$36
6.5 Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Light Tan, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Light Tan.
11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F6.7NC, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F6.7NC.
15 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation Light Tan
WalmartYour shade $39 at Sephora
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F6.7NC
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
