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CC+ Cream Natural Matte Foundation Neut Medium dupes and alternatives IT Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, in stick form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 18N Hawthorn

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Neut MediumChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
ILIA
18N Hawthorn
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Essence Foundation Stick 190

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Neut MediumChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
Essence
190
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
77out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
81
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$32.01 less (82%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neut Medium (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3N1

    • Looks identical
    • Medium light · Neutral undertone

    $34

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Suede 6.6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Suede 6.6

    • Close colour
    • Medium light · Neutral undertone

    $39

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Very close colour
    • Light medium

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neut Medium. Every attribute compared, with its share of the score.

ComparedYour shadeNeut MediumClosest shade match18N HawthornScore
Shade match55% of overall91
Colour86#e6a07e#d99f7eVery close colourColour difference 2.9 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, combination, sensitiveBoth marketed for combination skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Essence Foundation Stick in 190, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neut Medium. Every attribute compared, with its share of the score.

ComparedYour shadeNeut MediumClosest overall alternative190Score
Shade match55% of overall82
Colour86#e6a07e#d9a082Very close colourColour difference 2.9 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65NeutralCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 77/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 190.

Same or better

  • $32.01 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage

Different

  • Slightly cooler undertone
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 18N Hawthorn

Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Essence Foundation Stick 190

Match price
$6.99Ulta BeautyUlta Beauty
$32.01 less (82%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.