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CC+ Cream Natural Matte Foundation Neutral Deep dupes and alternatives IT Cosmetics

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free6No drying alcohol6Vegan, applied. RemoveCruelty-free6Oil-free0With SPF1Mineral2

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Only showing matches vegan, without talc or alcohol denat.

  • 25 matches have no vegan claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Hourglass Ambient Soft Glow Foundation 15.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Neutral DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Hourglass
15.5
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
88
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Camo Powder Foundation Rich 620 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Neutral DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Rich 620 N
Depth and undertone: Very deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$28 less (72%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 83
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No SPF

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · RMS Beauty

    ReEvolve Natural Finish Foundation

    122
    Shade match 91
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: rich ebony

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    020
    Shade match 90
    $18.49Ulta BeautyUlta Beauty(product price)$20.51 less (53%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No SPF

    Retailer shade note: deep with warm red undertone

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Deepest Deep 30
    Shade match 81
    $39.50Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest skin w/ cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Looks identical
    • Very deep · Neutral undertone

    $35

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Very close colour
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Ambient Soft Glow Foundation in 15.5, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest shade match15.5Score
Shade match55% of overall91
Colour88#6a442d#734b32Very close colourColour difference 2.6 (0 is identical)
Depth90Very deepDeepCloseDepth difference: 4.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 15.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Camo Powder Foundation in Rich 620 N, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest overall alternativeRich 620 NScore
Shade match55% of overall85
Colour90#6a442d#6c4936Very close colourColour difference 2.3 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.5
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Powder Foundation in Rich 620 N.

Same or better

  • $28 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims long-wearing

Different

  • Slightly warmer undertone
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

Hourglass Ambient Soft Glow Foundation 15.5

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Camo Powder Foundation Rich 620 N

Best price
$11Ulta BeautyUlta Beauty
$28 less (72%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.