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CC+ Cream Natural Matte Foundation Neutral Deep dupes and alternatives IT Cosmetics

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol11Vegan1Cruelty-free1Oil-free3With SPF7Mineral1

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16 of 32

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit Red Cushion 45N SADDLE BROWN

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Neutral DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
TIRTIR
45N SADDLE BROWN
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit Red Cushion

    47N EBONY
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains listed fragranceNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Carob
    Shade match 88
    $14.50Ulta BeautyUlta Beauty(product price)$24.50 less (63%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Medium confidence· Digital match

    View match
  3. #4 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 092
    Shade match 91
    $42.50Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No SPF

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No SPF

    Retailer shade note: for deep skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 90
    $49SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Contains drying alcoholNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Contains drying alcohol · No SPF

    Retailer shade note: deep skin with neutral red undertones

    High confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Camo Powder Foundation

    Rich 620 N
    Shade match 85
    $11Ulta BeautyUlta Beauty$28 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No SPF

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Suede Mocha
    Shade match 84
    $14.50Ulta BeautyUlta Beauty(product price)$24.50 less (63%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Medium confidence· Digital match

    View match
  7. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Black Walnut
    Shade match 83
    $14.50Ulta BeautyUlta Beauty(product price)$24.50 less (63%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper

    Medium confidence· Digital match

    View match
  8. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcoholNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  9. #10 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep
    Shade match 94
    $39SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep complexion with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Carob
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$24.05 less (62%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  11. #12 · TIRTIR

    Mask Fit AI Filter Cushion

    45W CHESTNUT
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragranceContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep with warm undertone

    High confidence· Digital match

    View match
  12. #13 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 125 Mahogany
    Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    540C
    Shade match 86
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Red Undertones

    High confidence· Digital match

    View match
  14. #15 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Suede Mocha
    Shade match 84
    $14.95Ulta BeautyUlta Beauty$24.05 less (62%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  15. #16 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    535N
    Shade match 84
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Looks identical
    • Very deep · Neutral undertone

    $35

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Very close colour
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit Red Cushion in 45N SADDLE BROWN, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest match45N SADDLE BROWNScore
Shade match55% of overall98
Colour97#6a442d#6c4730Looks identicalColour difference 1.0 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit Red Cushion in 45N SADDLE BROWN.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 45N SADDLE BROWN

Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.