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CC+ Cream Natural Matte Foundation Neutral Deep dupes and alternatives IT Cosmetics

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan0Cruelty-free1Oil-free4With SPF2Mineral1

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Only showing matches with full coverage, in liquid form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Neutral DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Neutral Deep
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
94out of 100
Colour
91
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 7.5N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Neutral DeepChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Anastasia Beverly Hills
7.5N
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
88
Wear (Wear & performance)
40
Skin (Skin suitability)
87
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 125 Mahogany
    Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    540C
    Shade match 86
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Red Undertones

    High confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    480
    Shade match 81
    $40SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims long-wearing

    Differences: Slightly cooler undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: for deep skin with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    535N
    Shade match 84
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Looks identical
    • Very deep · Neutral undertone

    $35

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Very close colour
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Deep, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest shade matchNeutral DeepScore
Shade match55% of overall94
Colour91#6a442d#683e26Very close colourColour difference 2.1 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 2.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims long-wearing
  • SPF 50 instead of SPF 40

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

27 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFSPF 40SPF 50
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 7.5N, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest overall alternative7.5NScore
Shade match55% of overall90
Colour83#6a442d#6d4636Close colourColour difference 3.2 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 82/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 7.5N.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Deep

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 7.5N

Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.