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CC+ Cream Natural Matte Foundation Neutral Deep dupes and alternatives IT Cosmetics

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, vegan.

  • 3 matches have no formulation listed and are not shown.
  • 25 matches have no vegan claim listed and are not shown.

Closest shade match: Hourglass Ambient Soft Glow Foundation 15.5

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
15.5
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
88
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 35

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Urban Decay
35
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: rich ebony

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Looks identical
    • Very deep · Neutral undertone

    $35

  2. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Very close colour
    • Deep · Neutral undertone

    $12.99

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Ambient Soft Glow Foundation in 15.5, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest shade match15.5Score
Shade match55% of overall91
Colour88#6a442d#734b32Very close colourColour difference 2.6 (0 is identical)
Depth90Very deepDeepCloseDepth difference: 4.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 15.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 35, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral DeepClosest overall alternative35Score
Shade match55% of overall85
Colour84#6a442d#754b35Close colourColour difference 3.1 (0 is identical)
Depth89Very deepDeepCloseDepth difference: 4.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 35.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Ambient Soft Glow Foundation 15.5

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 35

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.