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CC+ Cream Natural Matte Foundation Neutral Medium dupes and alternatives IT Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free14No drying alcohol15Vegan12Cruelty-free, applied. RemoveOil-free0With SPF3Mineral3

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16 of 31

Only showing matches cruelty-free, without talc.

  • 14 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Neutral MediumChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
Polite Society
Medium Cool
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Essence Foundation Stick 180

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Neutral MediumChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
Essence
180
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$32.01 less (82%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance · No SPF

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    51S Deep Sand
    Shade match 86
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance · No SPF

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 98
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 96
    $47Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 32 Cool
    Shade match 89
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No SPF

    Retailer shade note: for medium cool skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  6. #8 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Medium Beige 12
    Shade match 98
    $39.50Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    38

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 96
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    25N Blush
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    20N Iroko
    Shade match 96
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32H medium honey
    Shade match 87
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Light LG3
    Shade match 96
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 91
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Near-identical swatch colourBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  3. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral MediumClosest shade matchMedium CoolScore
Shade match55% of overall99
Colour98#d09e7d#d19d7bLooks identicalColour difference 0.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 77/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Cool.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Essence Foundation Stick in 180, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral MediumClosest overall alternative180Score
Shade match55% of overall95
Colour93#d09e7d#d5a284Very close colourColour difference 1.7 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 180.

Same or better

  • $32.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage

Different

  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Essence Foundation Stick 180

Match price
$6.99Ulta BeautyUlta Beauty
$32.01 less (82%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.