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CC+ Cream Natural Matte Foundation Neutral Rich dupes and alternatives IT Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 520 Suede (W)

The equivalent shade and the most similar foundation overall.

Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
89out of 100
Colour
95
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same neutral undertoneSame matte finishClaims not settling into lines

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: dark skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Rich (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 14 Deep

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $36

  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 520 Suede (W), against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest match520 Suede (W)Score
Shade match55% of overall89
Colour95#a95728#a85a30Looks identicalColour difference 1.4 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 520 Suede (W).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy 520 Suede (W)

Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.