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CC+ Cream Natural Matte Foundation Neutral Rich dupes and alternatives IT Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with full coverage, with SPF, without talc.

  • 26 matches have no SPF listed and are not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 51 Neutral

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Neutral RichChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Deep 51 Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
90out of 100
Colour
83
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 85
    $39SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Rich (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 14 Deep

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 51 Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest matchDeep 51 NeutralScore
Shade match55% of overall90
Colour83#a95728#a05d30Close colourColour difference 3.2 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 51 Neutral.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Contains alcohol
  • SPF 20 instead of SPF 40

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 40SPF 20
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Deep 51 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.