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CC+ Cream Natural Matte Foundation Neutral Rich dupes and alternatives IT Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free8No drying alcohol7Vegan2Cruelty-free2Oil-free0With SPF2Mineral3

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Only showing matches made for sensitive skin, with a matte finish.

  • 1 match has no skin type listed and is not shown.

Closest shade match: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 51 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Neutral RichChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Deep 51 Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
83
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 520 Suede (W)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Neutral RichChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Lancôme
520 Suede (W)
Depth and undertone: Deep tan
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Medium Dark 23
    Shade match 86
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for very deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    500 Suede (W)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    310 Burkina
    Shade match 87
    $14.40$24Ulta BeautyUlta Beauty$24.60 less (63%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: i am magic creamy foundations for dark skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    340 Kampala
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No SPF

    Retailer shade note: for dark tan skin w/ golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    230 Malawi
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No SPF

    Retailer shade note: for dark skin w/ golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · LORAC

    PRO Soft Focus Longwear Foundation

    22
    Shade match 77
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneNo SPF

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No SPF

    Retailer shade note: dark with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcoholNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcoholNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Rich (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 14 Deep

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 51 Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest shade matchDeep 51 NeutralScore
Shade match55% of overall90
Colour83#a95728#a05d30Close colourColour difference 3.2 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 51 Neutral.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Contains alcohol
  • SPF 20 instead of SPF 40

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 40SPF 20
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 520 Suede (W), against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral RichClosest overall alternative520 Suede (W)Score
Shade match55% of overall89
Colour95#a95728#a85a30Looks identicalColour difference 1.4 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 520 Suede (W).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 51 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $6 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 520 Suede (W)

Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.