Medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
6 of 30 matches
Only showing matches with full coverage, in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $16 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No SPF
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta Beauty
Walmart$29.75 less (76%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium deep with golden neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N1
$34
NW40
$30
144
$12.99
Maple 8.5
$39
Caramel Corn 5.1 Neutral
$31
18W
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 94 Deep Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 94 Deep Neutral.
18 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation in Seville, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in Seville.
9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 94 Deep Neutral
Ulta BeautyYour shade $39 at Sephora
NARS Natural Matte Longwear Foundation Seville
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
