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CC+ Cream Natural Matte Foundation Tan Cool dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral1

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Only showing matches in stick form, without coconut oil.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Maybelline Lifter Stix Multi-Use Face Stick 35

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
35
Depth and undertone: Medium · Cool
Finish and coverage: Natural finish
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
The match
BLK/OPL
Medium Tones
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Low confidence· Digital matchWhy it matches
Best price
$14.59TargetTarget
$24.41 less (63%)

Your shade $39 at Sephora

TargetView at Target

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Close colour
    • Medium · Cool undertone

    $31

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Close colour
    • Medium · Cool undertone

    $34

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Stix Multi-Use Face Stick in 35, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade match35Score
Shade match55% of overall92
Colour87#da8859#d28b65Very close colourColour difference 2.7 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 35.

Same or better

  • $26.01 less
  • Very close colour
  • Same cool undertone
  • Claims not settling into lines

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternativeMedium TonesScore
Shade match55% of overall80
Colournot comparable#da8859No swatchNot comparedNo swatch colour on one side
Depth97MediumMediumSameDepth difference: 2.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones.

Same or better

  • $24.41 less
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims long-wearing

Different

  • SPF 15 instead of SPF 40

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Lifter Stix Multi-Use Face Stick 35

Match price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

Best price
$14.59TargetTarget
$24.41 less (63%)

Your shade $39 at Sephora

TargetView at Target

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.