CC+ Cream Natural Matte Foundation Tan Cool dupes and alternatives IT Cosmetics
Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural0
- Radiant0
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.0
- Silicones0
- Coconut oil0
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0 of 32 matches
Only showing matches with light to medium coverage, without talc.
- 1 match has no coverage listed and is not shown.
- 1 match has no ingredient list listed and is not shown.
None of the 32 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

NW30
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30
- Very close colour
- Medium · Cool · rosy undertone
$30
12 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep
- Very close colour
- Medium tan · Cool undertone
$36

Peanut Butter 6.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red
- Close colour
- Medium · Cool undertone
$31
4C1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1
- Close colour
- Medium · Cool undertone
$34
Chestnut
400 Caramel
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel
- Very close colour
- Medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.